3 Kings Parade Benidorm
3 Kings Parade Benidorm (Cabalgata de Reyes) is one of the most magical traditions in Spain. Held every year on the eve of January 5th.
The parade celebrates the arrival of the Three Wise Men – Melchor, Gaspar and Baltasar – who bring gifts to children, just as they did at the Nativity.
Melchor – Brings gold Gaspar – Brings frankincense Baltasar – Brings myrrh🌟IMPORTANT INFORMATION: 2026 Normal Parade CANCELLED
Benidorm has moved the Three Kings Parade 👑 to the Palau d’Esports due to the forecast of rain.
A free bus service will run at 5:00 PM from Langreo Street (H. Bali), Esperanto Street (H. Madeira), Avenida del Mediterráneo (Casino), and Jaime I Street (opposite the BP gas station).
The gates to the venue will open at 5:00 PM, with the parade scheduled to begin at 6:00 PM.
The streets of Benidorm burst with excitement as the Reyes Magos parade through the city on their colourful floats, accompanied by dancers, music and performers.
Huge amounts of sweets are thrown to the cheering crowds, adding to the festive atmosphere.
Find weather information HERE
What to Expect
The parade is split into two themed sections:
1️⃣ Fun & Fantasy – characters from popular children’s films and TV shows
2️⃣ Traditional – a beautiful recreation of the biblical journey of the Three Wise Men from the East
Throughout the event, dance groups, musicians and members of the royal entourage join the procession, adding even more spectacle and joy.
NORMAL Route & Time of the 3 Kings Parade
The 3 Kings Parade in Benidorm usually begins around 18:00.
📍 Starting point: Elche Park
➡ From there, it continues along:
Avenida de Los Almendros → Calle Martes → Calle Venus → Calle Ruzafa → Calle Herrerías → Plaza de SSMM Reyes de España → Parque de l'Aigüera
🏁 Ending point: Julio Iglesias Auditorium
Grand Finale at Julio Iglesias Auditorium
When the procession reaches the auditorium, families enjoy:
✨ Multimedia show
🎆 Fireworks display
🎁 Gift-giving by Their Majesties the Three Kings
After the parade, children leave their shoes out before bedtime so the Kings can fill them with presents — a beloved Spanish tradition.
Tip: Fireworks can be seen from the auditorium area.
January 6th – Feast of the Epiphany
The following morning marks Epiphany, the most important festive day for Spanish children. They wake up to find that Los Reyes Magos have visited during the night and delivered their gifts.
Families celebrate with a special breakfast featuring the famous Roscón de Reyes — a ring-shaped cake decorated with dried fruits. Hidden inside are two surprises:
👑 A charm — the finder becomes King or Queen for the day
🫘 A bean — tradition says this person buys next year’s cake!
Find information on all Fiesta dates for 2026 HERE
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Have you seen the 3 Kings Parade (Cabalgata de Reyes) in Benidorm? 🌟
We’d love to hear from you! Share your experiences, photos, and favourite moments in the comments below — and tell others what makes this magical celebration so special. 👑🎉
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Benidorm has moved the Three Kings Parade 👑 to the Palau d’Esports due to the forecast of rain.
A free bus service will run🌟IMPORTANT INFORMATION:
Benidorm has moved the Three Kings Parade 👑 to the Palau d’Esports due to the forecast of rain.
A free bus service will run at 5:00 PM from Langreo Street (H. Bali), Esperanto Street (H. Madeira), Avenida del Mediterráneo (Casino), and Jaime I Street (opposite the BP gas station).
The gates to the venue will open at 5:00 PM, with the parade scheduled to begin at 6:00 PM. More ...