All About VILLAJOYOSA
Villajoyosa as it is known in Spanish or La Vila Joiosa as it is called by the local people in Valencian literally means the 'joyful village'. It is famous as a centre for the production of chocolate, which could be the reason for its name! The town has three chocolate factories, all of which can be visited. The Valor Chocolate factory is perhaps the most famous, but there is also the Perez Factory and the Clavileno Factory, so you'll be spoilt for choice!
Villajoyosa has over 3 kilometres of beaches, a lovely marina, a beach front promenade all along the central beach and the iconic multi coloured houses of the fisherman. Villajoyosa is also well know for its impressive Moors and Christian Fiesta usually held during the last week of July where there is a live re-enactment of the landing of the Moorish Army on the beaches at dawn, an all day battle which is finally brought to a close when the Arab leaders and their armies are thrown into the sea.
Places of interest and ideas of things to do in Villajoyosa / Vila Joiosa
- Beach: long sandy beach.
- Promenade: beside beach from the multi coloured houses to the marina.
- Marina: at the end of the central beach, the fish auctions takes place Monday to Friday at 17.30 in the Lonja.
- Multi Coloured Fishermen’s Houses: great backdrop to central beach.
- Chocolate Factories: free to visit, each has a museum and shop
- Market: large Thursday morning.
- Moors & Christian Fiesta: held every July especially spectacular as the armies arrive on boats.
Villajoyosa Valor Chocolate Factory
Parking: is on the side of the road wherever there is space.
From here: the chocolate factory is right beside you enter for your tour of the museum. More information here.
Perez Chocolates – 130 years of tradition
The chocolate factory is definitely worth a visit. As you step over the threshold of this small chocolate factory, the smell of melting chocolate and tradition will warm your heart and senses.
Mr Perez the current generation owner will guide you around this beautiful, traditional chocolate factory. Watch the chocolate being shelled, ground and melted.
You will experience such a unique and genuine insight into a chocolate factory who still follow traditions from over 100 years ago.
The chocolate shop awaits you! A secret door is unlocked and you walk into a traditional and fantastic small shop of pure chocolate heaven.
Devour samples of freshly made chocolate and treat yourself to a bar or three of the exceptional Perez Chocolate.