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Costa Blanca Brit friendly campaign to counter Brexit generated uncertainty

Costa Blanca Brit friendly campaign to counter Brexit generated uncertainty

Article courtesy of our sponsors Euro Weekly News

The uncertainty generated by the Brexit saga has prompted the Valencia regional government to launch a major promotional campaign focused on the British market.

Under the slogan ‘’Always Brit Friendly’, the campaign will aim to lure UK tourists by presenting the region as a hospitable and safe holiday destination.

Unveiling details of the promotional plans in Benidorm, Valencia region Tourism secretary Francesc Colomer revealed more than €300,000 will be invested in advertising in British newsapers, magazines and on TV and digital platforms between now and February 2020. There is also an online strategy designed to improve the positioning and relevance of Valencia region in the British market.

In addition, this week a delegation from the Valencian Tourism department was at the World Travel Market in London, and for the beginning of December has another “important” promotional activity in the British capital.

In terms of the campaign images, Colomer explained that Benidorm and the Costa Blanca would play a prominent part as the main destinations for holidaying Brits.  Read the rest of the story from the Euro Weekly news HERE

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