We had a weeks stay here in April 2018. It is located in the Old Town and is only a short walk to the beach front. The hotel itself is small and well run. Our room was to the back of the hotel and you have a view of the buildings behind, but the veranda has the sun in the afternoon. It overlooks a school that had the unusual way of calling the pupils to class in the morning. They played "Jonnie be Good" over the PA system.
The dining room, although small, is well appointed and we both enjoyed our meals here. Breakfast was the best, and set us up nicely for the day.
The rooms are comfortable particularly the mattress, which had memory foam on the top.
The entertainment was basic but enjoyable. WE last stayed in Benidorm on the Fiesta Park a stay that we did not enjoy as it was full of Spanish pensioners and they were totally ignorant. This time however the pensioners were great company, and we thoroughly enjoyed ourselves.
The staff are very helpful and did their best to ensure we had a pleasant stay. Would we go back, well no, not because it was a bad experience, simply because we want to go to another part of Benidorm.