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All About La VILA JOIOSA, Villajoyosa

La Vila Joiosa, Villajoyosa literally means the 'joyful village'. It is famous as a centre for the production of chocolate, which could be the reason for its name! The town has three chocolate factories, all of which can be visited. The Valor Chocolate factory is perhaps the most famous, but there is also the Perez Factory and the Clavileno Factory, so you'll be spoilt for choice!

18th November - PP and Cs come together so that the place name Villajoyosa is not annuled. They call for citizen collaboration to keep the name in Spanish next to the Valencian.

According to PP and Cs "there are numerous historical documents that attest that Villajoyosa was the most used name of the town, being only until 1979 when the plenary of the City Council of the time adopted an agreement to formalize the place-name also in Valencian, adding La Vila Joiosa".

17th September 2020 Councillors of the town hall of Villajoyosa, decided that from now on, the town should be known only by its name in Valenciano."La Vila Joiosa".

All about la Vila Joiosa, the beach

All About La VILA JOIOSA, Villajoyosa 

La Vila Joiosa has over 3 kilometres of beaches, a lovely marina, a beach front promenade all along the central beach and the iconic multi coloured houses of the fisherman. Al Vila joiosa is also well know for its impressive Moors and Christian Fiesta usually held during the last week of July where there is a live re-enactment of the landing of the Moorish Army on the beaches at dawn, an all day battle which is finally brought to a close when the Arab leaders and their armies are thrown into the sea.

All about la Vila Joiosa

Places of interest and ideas of things to do in Vila Joiosa

  • Beach: long sandy beach.
  • Promenade: beside beach from the multi coloured houses to the marina.
  • Marina: at the end of the central beach, the fish auctions takes place Monday to Friday at 17.30 in the Lonja.
  • Multi Coloured Fishermen’s Houses: great backdrop to central beach.
  • Chocolate Factories: free to visit, each has a museum and shop
  • Market: large Thursday morning.
  • Moors & Christian Fiesta: held every July especially spectacular as the armies arrive on boats.

All about la Vila Joiosa

All About La VILA JOIOSA 

One of the most important monuments of the city is the Iglesia-fortaleza de la Asunción, built in the XVI century this is one of the three church-fortresses of the province of Alicante and declared an Asset of Cultural interest.  The church is located in the old town with its main entrance located in the Plaza de la Iglesia, number six. 

 

Being a fortress church, it was not only used for worship and prayer but also for defense against pirate attacks, the apse serves as the tower of the wall. As a fortress, it had windows for archers or, later, soldiers with pistols or arcabuces, to fire. In this way they could defend the population that was hiding in the church.

Vila Joiosa Valor Chocolate Factory

Parking: is on the side of the road wherever there is space.

From here: the chocolate factory is right beside you enter for your tour of the museum. More information here.

Perez Chocolates – 130 years of tradition 

The chocolate factory is definitely worth a visit. As you step over the threshold of this small chocolate factory, the smell of melting chocolate and tradition will warm your heart and senses.

Villajoyosa perez chocolate

Mr Perez the current generation owner will guide you around this beautiful, traditional chocolate factory. Watch the chocolate being shelled, ground and melted.

You will experience such a unique and genuine insight into a chocolate factory who still follow traditions from over 100 years ago.

The chocolate shop awaits you! A secret door is unlocked and you walk into a traditional and fantastic small shop of pure chocolate heaven.

Devour samples of freshly made chocolate and treat yourself to a bar or three of the exceptional Perez Chocolate.

All about la Vila Joiosa

Visit the Roman ruins of Allon

Located in Vila Joyosa was the ancient Roman city of Allon.  The remains of these Roman Baths are very well-preserved. Masonry walls, as well as service rooms and a sauna enclosure with several heat rooms, are among the remains.  These baths can be found on Canalejas Street. Recovery work for these Roman baths is still ongoing.

Beaches in Villa Joiosa

Platja (Playa) Centro Beach

The main beach in the town centre of Vila Joiosa. A lovely wide sandy beach with palm trees backed by a pedestrianised promenade lined with restaurants.

Raco del Conill Beach

To the north of Vila joiosa and very close to Benidorm the Raco del Conill beach is a naturist beach for people who want to sunbathe in the nude

Playa Paradise Beach

Good sandy beach with lovely palms, just south of Vila Joyosa and one of the most popular beaches

Platja Playa L´Esparrello Beach

Two kilometres south of the town centre of Vila Joyosa, a very quiet beach ideal for fishing and nude bathing as this is a nudista beach.

Platja La Caleta Beach

To the south of Vila Joiosa, this pebbly Beach is the beach that is used by the Euro Tennis hotel and the five star hotel El Montiboli

Platja Bon Nou Beach

To the south of Vila Joiosa and also sometimes known as Bol Nou, nice sheltered bay with good sand and with a beach bar, known in Spain as a Chiringuito

De Torre Beach

To the north of Vila Joiosa and the Torre beach is generally pebbled but very quiet and hard to find so it is a good beach to escape the crowds. A nice place to walk and have a drink at the beach bar

Tio Roig - Varadero Beach

Popular beach just to the north of the town centre and port. Good quality sandy beach, busy with beach bar

Xarco Beach

This quiet beach is the southernmost beach in Villajoyosa, it is noted for the famous Xarco watchtower.  Situated in the area of Tossal del Mar and accessed from the N-332 road.

Estudiantes Beach

To the north of Villajoyosa and close to the port and town of Villajoyosa.

La Vila Joisa History

The oldest archaeological remains found in the city date back to the bronze age and are remains of an ancient Iberian settlement. But it was not until the time of the Roman Empire when the city was an important economic and social growth becoming a major city of Hispania. you can still see the ruins of Allon, as the town was named during Roman times,

In the Middle Ages, this was an uninhabited region when Jaime II of Aragon decided to found a city in the 1300s to repopulate the area and protect it from the Barbary pirates, who at that time were pillaging and terrorizing the coastal populations. In the 16th century, seeing that pirate attacks were continuous and relentless, Philip II had built new walls and a system of defensive towers around the coast to protect the city.

Getting to Villa Joyosa

By car

The easiest way is on the N332, it is well signposted heading from Benidorm towards Alicante.

Car Park 1

Parking: is in the gravelled car park and is free, situated at the end of the beach.

From here: walk out of the car park and turn right for the sandy beach, promenade and old town.

Car Park 2

Parking: is in the underground car park and is charged for by length of stay.

From here: the car park is right beside the sandy beach, promenade and old town.

Top tip: the turning for the pay car park is between the petrol station and a small park with a fountain, the turning is signed Platja Centre.

Villajoyosa Marina

Parking: is on the side of the road and is free.

From here: the marina is directly in front of the parking spaces, keep the sea on your left and walk along the promenade beside the sandy beach for the old town.

By Tram

Look at the official website to find out timetables.  Tram Line No 1 will get you from Benidorm to Villa Joyosa in about 20 minutes.  Trams are every 30 minutes and cost around 2€

By Bus

Alsa Bus - Time table here cost around 4€

Taxi

A taxi from Benidorm will cost approximately 20 - 25€

Comments (6)

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You include la Torre beach but next to the beach is the marvellous Tower of San Josep. This is the tallest Roman funerary monument in Spain, a very important heritage building. The gardens are planted with shrubs and flowers favoured by the...

You include la Torre beach but next to the beach is the marvellous Tower of San Josep. This is the tallest Roman funerary monument in Spain, a very important heritage building. The gardens are planted with shrubs and flowers favoured by the Romans - red roses, lavender, acanthus. It's a beautiful historic site open to the public in daylight hours free admission

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Elaine Evans
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Thank you so much for the additional information Elaine, it sounds lovely. We will check it out next time we are there x

Tracy Ann
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Visited this beautiful town on many occasions. Love the sea front and the stunning architecture. The Tram makes it so accessible and it’s easy to use. We stay at La Cala but make sure we visit every time we go. The costal path is a great way to...

Visited this beautiful town on many occasions. Love the sea front and the stunning architecture. The Tram makes it so accessible and it’s easy to use. We stay at La Cala but make sure we visit every time we go. The costal path is a great way to get there but make sure your prepared

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Lyndon Williams
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We have visited twice now , once with family . Had breakfast on the prom , then went on the beach and in the sea . The sea is the best ever , not being a good swimmer I felt safe in there . Then today for a meal with friends . It has a lovely...

We have visited twice now , once with family . Had breakfast on the prom , then went on the beach and in the sea . The sea is the best ever , not being a good swimmer I felt safe in there . Then today for a meal with friends . It has a lovely prom with amazing scenery . Loads of lovely little bars and restaurants. If living or staying in Benidorm or surrounding areas it’s definitely worth having a day there . We will defo go back .

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Susan Allison
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Lovely place worth a visit.x

Isabel Gordon
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Villa Joyosa Moors and Christians Fiesta - For eight days, July 24th to 31st the entire town returns to the past to recreate, in a spectacular and brilliant way, a battle that took place in 1538.

The festivities begin with extraordinary parades...

Villa Joyosa Moors and Christians Fiesta - For eight days, July 24th to 31st the entire town returns to the past to recreate, in a spectacular and brilliant way, a battle that took place in 1538.

The festivities begin with extraordinary parades of the Moor and Christian bands, which take place on July 25 and 26: the different groups that form each of the groups walk the streets with majestic air, following the sound of music.

And arrival at dawn on the 28th, the spectacular landing is made. Around five o'clock in the morning people start to go to the beach and, while the Christians are preparing the defense artillery on the shore, more than 30 Muslim boats approach the coast. After landing, both armies fight until they reach the foot of the castle, which is finally occupied by the Moors. In the afternoon, the Christian troops return to reconquer the fortress: first, they try to get the occupants to surrender, but as the negotiations are not successful, a great battle begins that ends with the defeat of the Moors, who are symbolically returned to the sea.

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Tracy Ann
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