Valor Chocolate Factory Tour

The FREE Chocolate Factory Tour - Villajoyosa

FREE Valor Chocolate Factory Tour VillaJoyosa - Villayoyosa, located just a few kilometres South of Benidorm is home to the Valour Chocolate Factory, the oldest and most prestigious in Spain.

News 24th March 2021 - Valor Chocolate boosts its international expansion with the acquisition of Chocolates Imperial Chocolates. Valor closes the purchase of the Portuguese company from Vallis Capital Partners.

The purchase of Imperial is the second acquisition in the history of Chocolates Valor, which in 2013 acquired the chocolate plant in Ateca (Zaragoza) and the historic Huesitos and Tokke brands, and the first international operation for the company.

General information

Valor Chocolate have been master chocolatiers since 1881.  The factory is housed in a charming, typical 19th century finca (country estate) and for 5 generations has always been a family business

Valor Chocolate Factory Tour

They warmly invite visitors to their on-site museum and offer tours of the premises where you can learn all their is about the ancient art of chocolate making, and what's more its absolutely FREE. In the 19th century building, which in those days was the little family factory, visitors go through the 500 years of history about this food, starting off when cocoa beans were stone-ground up until the present day.

The information panels tell visitors about the origins, the existing varieties of cocoa, when it first came to Spain and the tools that have been used throughout the centuries. to make the most exquisite chocolates and chocolate bars which are made at the factory every day. Find out about how the best chocolate is made step by step.

The best way to get to VillaJoyosa is by Tram

Alsa Bus or Taxi which will cost in the region of 20 - 25€

Valor Chocolate Factory Tour

OPENING HOURS. - The museum is closed until further notice due to restrictive measures. The shop is open from 10.00am to 8.00pm Monday to Friday.

There is no need to book unless you are a party of 12 or more in which case call -  +34 965 89 09 50 or  e.mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

MONDAY TO FRIDAY: this is about a 45 min tour


Morning: 10:00 – 12:00 – 13:00

Evening: 17:00 – 18:00 – 19:00


10:00 - 14:00



Valor Chocolate Factory Tour

Whilst you are here visit the town centre and seafront of Villa Joyosa

Carol Andrew - You don't need an organised tour to do this. There is a guided tour in English every day. You need to get there about 15 minutes beforehand and take a ticket from the machine.

It is free but you need to take a numbered ticket as they restrict numbers to 50 at a time.

The best way to get there is to take the tram to Creueta (the stop before Villajoyosa when coming from Benidorm).There is a sign to the factory and museum.

You start by watching a short film, then a visit to the small museum before doing a tour of the factory to see the chocolate being made. At the end of the tour there are free samples and a shop where you can buy the chocolate.

The whole thing takes about 1 to 1.5 hours. Afterwards you can walk across the bridge into Villajoyosa and get the tram back from there.

Note - the tour is not suitable for anyone with mobility problems as there are quite a lot of stairs. They say they are hoping to improve on this next year.



Comments (1)

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I have been to the Valor Chocolate Factory in Villajoyosa and I found it very interesting. Of course the free samples helped at the end of the tour !!! Such a shame there is not access for wheelchair users.

Dawn Georgina Hutton
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