🍫 Valor Chocolate Factory Tour – Villajoyosa, Just a few kilometres south of Benidorm is Villajoyosa, home to Valor Chocolate Factory, the oldest and most prestigious chocolate brand in Spain.
🏭 About Valor Chocolate
Valor has been making chocolate since 1881. The factory is in a beautiful 19th-century finca (country estate) and has been a family business for five generations.
At Valor, you can enjoy a free tour of their museum and factory to discover the ancient art of chocolate making.
🍫 What to Expect on the FREE Tour
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See the historic 19th-century building, where cocoa beans were once stone-ground by hand.
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Learn about 500 years of chocolate history, from Aztec cocoa drinks to modern chocolate bars.
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View an impressive collection of chocolate-making machinery from different eras.
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In the modern showroom, discover:
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The journey of cocoa from bean to bar.
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Legends about cocoa’s discovery.
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How cocoa is grown and harvested.
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The ingredients needed to make the perfect chocolate.
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Watch a short film, visit the museum, and tour the factory to see how Valor makes its famous chocolate today.
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Enjoy free samples at the end and visit the factory shop to buy your favourites.
⏱️ The entire visit takes around 1 to 1.5 hours.
⚠️ Note: The tour is not suitable for people with mobility problems due to many stairs, but improvements are planned for the future.
📅 Opening Hours & English Tours
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Monday to Friday: Tours at 10:00, 11:00, 12:00, 13:00, 16:00, 17:00, 18:00, 19:00
(English tours at 10:00 and 16:00) -
Saturday: Tours at 10:00, 11:00, 12:00, 13:00
(English tour at 10:00) -
Sunday & Holidays: Closed
🛑 Capacity is limited to 50 people per tour. Arrive at least 15 minutes early to collect a numbered ticket from the machine.
Valor Chocolate Factory Tour
🚆 How to Get to Villajoyosa from Benidorm
By Tram
The easiest and cheapest way to visit.
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Take Tram Line No. 1 from Benidorm to Villajoyosa (about 20 minutes).
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Get off at Creueta stop (the stop before Villajoyosa).
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Follow signs to the Valor Chocolate Factory and Museum.
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Trams run every 30 minutes
By Bus
Take the new bus line number 54 from Benidorm Intermodal Station to Villajoyosa.
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Runs every 30 minutes Monday to Saturday and every 60 minutes on Sundays.
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Stops at Hospital Villa, La Cala, Hotel Bali, Jaime I, and Avenida Europa.
By Taxi
A taxi from Benidorm costs approximately €20–€25.
🛍️ Explore Villajoyosa After Your Tour
After visiting the factory, walk across the bridge into the beautiful old town and colourful seafront houses of Villajoyosa. You can then catch the tram back to Benidorm.
PLACES TO VISIT COSTA BLANCA NORTH
💬 Have You Visited Valor?
If you have any questions about visiting Valor Chocolate Factory or would like to share your experiences, please comment below – we’d love to hear from you!
